Groupe Safir: Print advertising
Safir is a famous french group. The Safir Group was born from a simple idea: bringing together various closures manufacturers, each a specialist in his field and offer its customers all professional installation and maintenance, the most comprehensive range of automatic doors and gates. The products are intended for the collective procurement, industrial.
The brief was to modernize the communication for each department with the same spirit. The name of the group is « Safir » which is the same sound for the french word « sapphire ». The baseline chosen is « better than a door, a Safir ». Print marketing tends to target a very specific audience, which means your ad will reach plenty of people who are more likely to be interested in your products and services. Most ads are not designed to sell, but to get people to remember your brand or to learn more about you. The satisfaction of the client and the increase of sales are the proof that is was successful!