Université La Sorbonne, Paris : Design, Print, Communication & Marketing
B rochures are really important in any communication; it is among the most popular marketing materials that businesses and organizations are using to promote their products, services and events and to be effective in its goal of reaching the target market segment and transmitting information and influencing them, a brochure must first catch their attention through eye-catching, unique and creative designs.
I was honored to work for the well-know french university La Sorbonne in Paris. Besides design, I was a consultant for the writing and the content with the head of communication.
The same year, The Sorbonne University changed of identity, and the Supply Chain Master had to do the same. The brochure is on the best french master in Supply Chain. The design had to take in consideration this change. The new logo of the master wanted to follow some codes from the chair and with the idea of Supply chain and new technology.
Sorbonne University, whose campuses are in the heart of Paris, covers all major disciplinary fields and offers new transversal academic and research programs. In 2018, the merger of Paris-Sorbonne and Pierre et Marie Curie universities will transform Sorbonne University into a fully-fledged university with three autonomous faculties: Humanities and Social Sciences, Sciences and Medicine.
Sorbonne University is working with Université de Technologie de Compiègne to define a framework for their integration as the future Engineering School. In the future, Université Panthéon-Assas may also rejoin us as the future Law School. In the coming years, INSEAD, the Museum of Natural History and our other members will be associated ever more closely to Sorbonne University.
By bringing together the best talent in a wide array of disciplines, Sorbonne University offers transversal academic and research programs.